We Have Your Essential Herbs​

Coupon Code: WELCOME20

Enjoy our welcome gift of 20% off your purchase of CogniTrue®. Limit: One bottle per customer, one time use.

Our Transparency Commitment to You

Our ingredients are impeccably sourced.  Our products are ‘honest and true’ with an uncompromising standard of quality.  Our products provide state-of-the-art formulations to help your body achieve optimal health and well-being. Educating our customers is important to us. The more informed you are, the better your choices will be and interactions with your health care providers will be more productive. That’s why we share with you our knowledge, experience and independent product research.

When you purchase True Home Herb Co.’s products, you receive the benefit of our fifty plus years of experience in sourcing, manufacturing, and formulating herbal products. We are very selective in the products we source, and we demand that level of quality from our suppliers.

At True Home Herb Co.®, our formulations are created by applying the most modern and sophisticated testing and extraction techniques to the most ancient and relied upon ‘secrets’ of the masters of herbology. Beyond that, their efficacy is supported by blind and double-blind placebo controlled studies conducted in Western, Middle-Eastern, and Asian universities and medical institutions. These unique and highly advanced formulations can be used to support your structural and functional health issues in conjunction with the advice and treatment of your health care practitioner.

The right change is what your body needs!

Our Philosophy

The current Western health system is designed to cater to everyone, but primarily benefits only those who can access it with emergency care needs. At the same time, it overlooks and devalues remedies that have stood the test of time for thousands of years.  This very narrow approach has left us with few viable treatment options. The herbal supplements market offers choice but there are significant gaps in the market for product formulations that comprehensively offer structure and function support for conditions like cognitive health deficiencies, immune systems and specific tissue repair and rehabilitation dealing with systems of the body such as the nervous and circulatory systems. We created True Home Herb Co. to fill these gaps with unique research-based formulations. CogniTrue® was formulated from the most clinically studied medicinal herbs available. We created CogniTrue® to fill the existing gap in the nutraceutical supplement market for a true nootropic.

 

Why Are We Here?

It’s simple:  because you deserve better.  We had two goals in the formation of True Home Herb Co.® We are excited to report that we have achieved both of them!  First, we wanted to bring our CogniTrue® formulation to you to fill a gap in the nutraceutical market for a formulation that will support your best cognitive health experience.  Secondly, we wanted CogniTrue® – and all of our products True Home Herb Co.® products to be easy to take and affordable.

Our first goal was to bring our unique nootropic formula to our True Home Herb Co.® community to fill the gap that has existed in the nutraceutical market for a safe, clinically tested nootropic formulation. We achieved this with the introduction of CogniTrue®, our unique nootropic formulation that addresses specific health conditions and supports your best cognitive health experience. Second, we wanted our products to be affordable and we achieved this goal as well with our CogniTrue® nootropic formulation. Our elite manufacturing process that includes state-of-the-art extraction has produced our nootropic CogniTrue® that has been formulated in easy to take twice daily capsules at an affordable cost of $95.98 per bottle (a 30 day supply). And you can save even more when you choose the subscription option for $76.79 at 20% less per bottle. 

We know that you are tired of paying inflated market prices for untested, often ineffective products. So are we. And that is why we have kept our marketing costs to a minimum to bring you a nootropic that will support having increased energy, an improved mood, less ‘brain fog,’ improved focus and clarity. You deserve to have the best ‘rest of your life.’

[click HERE to purchase CogniTrue®]   

We have not inflated prices to cover the hundreds of dollars it would cost you to purchase single ingredient products to replicate our formulations. In fact, you are paying a fraction of that cost. We have done the hard work to make it as easy as possible for you to choose an effective and fairly priced herbal formulation that uses an elite extraction process. Our formulas and products could not exist without you. We offer them with all of our best wishes and look forward to your feedback. We are always here for you.

COGNITRUE® FROM TRUE HOME HERB CO.®

Our company was formed to provide compassionate health rejuvenation through providing uniquely formulated and extracted ayurvedic herb products.

Our uniquely formulated nootropic CogniTrue® contains the most clinically studied medicinal herbs on the market. Our herbs are shown to have powerful effects in research studies. As a result of our science backed formulation, the individual effectiveness of these herbs increases exponentially with the synergy that is created when they are combined with the herbs and adaptogens in our unique CogniTrue® nootropic.

COGNITRUE® INGREDIENTS

  • GOTU KOLA (Centella asiatica) leaves extract (Centellin®) standardized to 8% Triterpenes, 2% asiaticoside
  • TURMERIC (Curcuma longa) rhizomes extract (Curcuma C3 Complex®) standardized to (95%) Curcuminoids
  • ASHWAGANDHA (Withania somnifera) whole herb extract standardized to 7% withanolides, 0.25% withaferin A, 1% alkaloids
  • BACOPA MONNIERA whole herb extract (Bacopin®) standardized to 20% total bacosides
  • TURMERIC (Curcuma longa) rhizomes extract (Curcuma CReduct®) standardized to 95% tetrahydrocurcuminoids 
  • BLACK PEPPER (Piper nigrum) fruits extract (BioPerine®) standardized to 95% piperine

OUR INGREDIENTS:  Our uniquely formulated nootropic CogniTrue® contains the most clinically studied medicinal herbs on the market. Following is a description of our CogniTrue® ingredients. A complete description of our ingredients including structure and function applications with a list of the uniquely patented and extracted ingredients in CogniTrue® can be found on this website at the Our Ingredients page on the True Home Herb Co. website or visit this link. Our herbs are shown to have powerful effects in research studies. As a result of our science backed formulation, the individual effectiveness of these herbs increases exponentially with the synergy that is created when they are combined with the herbs and adaptogens in our unique CogniTrue® nootropic.

A complete description of our ingredients including structure and function applications with a list of the uniquely patented and extracted ingredients in CogniTrue® can be found on the Our Ingredients page or visit this link.

True Home Herb Co.® is proud to introduce our research-based, value driven nootropic, CogniTrue®

The insults that most of us have endured to our cognitive abilities (memory, reasoning, focus, etc.) are so pervasive that we just adapt to them, believing there is nothing that can be done.  The truth is there is a lot you can do to revitalize the healthy, youthful structure and function of your cognitive abilities. The best place to start is with our broad spectrum CogniTrue® product, designed just for you. Know what it’s like to think and remember with the natural faculties you were born with and meant to have throughout all the stages of your life.  Maintaining mental sharpness is a growing goal for all of us. Our population is now experiencing health issues with cognitive function, no matter our age.  COGNITRUE® is a synergistic nootropic blend of unique Ayurvedic herbs that supports mental energy no matter one’s age, from Gen Z and Millennial through Baby Boomer and to the Golden Years, with no worries about having jitters or the ups and downs of caffeine.

True Home Herb Co.® was founded by Valere McFarland, PhD to bring unique research-based formulations to market. Our unique nootropic, CogniTrue®, was formulated by James ‘Jim’ Beck, who founded Solaray Corporation in 1973. In 1994, he and Valere began a 30-year life journey for rejuvenation of health with nutrition as their foundation. They shared a commitment to producing the highest quality research-based herbal supplements from medicinal plants. Together, Jim and Valere created CogniTrue® in response to their shared recognition that there was a gap in the herbal supplement market for a true nootropic to address cognitive abilities. Our CogniTrue® does that, and so much more.

True Home Herb Co.® is more than a supplement company. It is a community of like-minded individuals who have joined together to further their journey of returning to the natural healthy state they were born with and meant to have throughout all the stages of their lives. We invite you to join us on your own health journey, no matter where you are on your path. We will meet you at that place. We welcome your comments on your experience with using our nootropic, CogniTrue®.  True Home Herb Co.® is your home for care, compassion, and commitment to enhancing your health experience through your use of Cogniture®. We invite you to visit  the  Our Story page here on our True Home Herb Co.® website, or visit this link.

At True Home Herb Co. ® we ‘walk the walk’ by providing ethically produced and sustainable products at an affordable price with a guarantee of excellence. You do not need to purchase several costly products to achieve efficacy. In fact, everything you need for an effective nootropic that addresses cognitive issues and provides neural support is in one serving of our nootropic CogniTrue®.

CogniTrue® is a nutraceutical formulation containing standardized (guaranteed potency) herbal extracts that are uniquely effective individually and synergistically to improve mental functions. CogniTrue® is a unique plant based Ayurvedic nootropic developed in response to a gap in the health food market for a product to bring hope to individuals with mild memory loss associated with aging.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

©True Home Herb Co. All rights reserved.

Tell us about your experience with CogniTrue®

Stress Related Burnout

February 10, 2025

I was forced out of a scientific career of 15 years, after severe stress-related burnout. I resigned myself to “no-brain work” for the rest of my life. After years of trying different things, one week on CogniTrue restored my brain function to around 95% of where I once was.

I was a data scientist and scientific software developer, also a workaholic. I worked crazy hours and took on all kinds of projects. Self-care was never a priority, I had to learn it the hard way. One morning, after months of extreme stress and overloading my memory, I awoke in a fog. I didn’t know who I was, where I was, and deep inside my skull was a very hot, dense spot. I felt I had literally blown a fuse. In the following days I lost my ability to do math and developed severe memory issues, impaired speech, even impaired walking and driving sometimes. I had to read articles 8 times or more before I could really grasp what they were saying. I started forgetting key steps of workflows I had been doing daily for years, and not even realizing it, until others pointed out my mistakes in meetings. I had to write absolutely everything down, otherwise I couldn’t remember the content of conversations from the day before, or even that conversations had happened. I stopped learning anything new. Eventually I had to leave my job because I simply couldn’t do it anymore.

I visited multiple neurologists and psychiatrists. Stroke, Alzheimer’s and early onset dementia were ruled out.

I tried months of biweekly neurofeedback sessions and found my brain’s frequency distribution was basically backwards, over-enriched for high beta and very deficient in theta/delta in all regions. The sessions produced a lot of interesting experiences, but didn’t really help.

My first ray of hope came when I went to a joint doctor for knee pain and started on a prescription painkiller. Within 24 hours, I had half my mind back. It was shocking and my neurologists didn’t know anything about it. I did find a dozen papers investigating cognitive improvement with this drug, so it is a known side effect. It proved that my problem was, fundamentally, inflammation. Unfortunately, this painkiller isn’t prescribed long-term, due to toxicity.

My second ray of hope came when one neurologist decided against testing and just threw pills at it, prescribing an anti-dementia medication. The benefit was massive — I felt I had 75% of my mind back, and could quit the painkiller. I felt very fortunate, because my other neurologists were surprised that this medication worked, and said they wouldn’t have prescribed it.

I spent several years researching neuroinflammation and trying dozens of supplements and medications. Most had little effect. But all of this together was still not enough.

I started taking CogniTrue after my mother sent me a bottle to try. I ignored it at first because I was already taking a patented, high-powered, turmeric-based supplement. It worked miracles for my body over the years. It also relaxed my mind, but didn’t fix it. I switched to CogniTrue, and in less than a week it drastically improved my short-term memory, focus, ability to absorb information, and hold large, complex ideas in my head. It restored a sense of self I hadn’t realized I’d lost, until it came back.

It didn’t click until my driving habits changed — I was always the one who flies by you at 90 on the highway — but I haven’t driven like that in years, because I lost my situational awareness and ability to process spatial information at speed. It was a shock when it dawned on me in the middle of the road that my old driving habits were back, and for that matter, so was the rest of me. I actually had to pull off the road because I started crying so hard. It was all so sudden and unexpected, not even a week in.

In just two months, I have been able to return to programming, reading scientific literature and understanding it, and even completing online certificates in cybersecurity and technical writing. I still struggle with some things, but the fact I can return to my old expertise is more than I ever thought I would have. I’m still kind of stunned that something like CogniTrue exists. I owe it my life.

Anonymous

No Title

January 1, 2025

My wife and I started using cognitrue about a month ago. She has noticed an increased clarity of thinking and it seems to be helping with her forgetfulness. I have had a decrease in A1c and liver function tests- in fact for the first time in 35 years, my liver function tests ALL came back in the normal range! My hope is that this trend continues and my A1c drops well within the normal range!

Rjule

No Title

December 21, 2024

I can now find my glasses, pen, keys, and the thought that was suspended in midair while conversing, thanks to CogniTrue. I’ve only been taking it for 2 months, I’m pleased and surprised! I also feel very rested on waking, ready to go. Can’t wait to see what other benefits may show up. I’m very grateful, this is a high quality product, it really gives results. Thank you.

Blossom T

No Title

December 21, 2024

Cognitrue has provided me with better

focus, increased my energy and less

aching from osteopenia. I’ve been using

it for about 5 months.

Bella Ann

No Title

December 19, 2024

CogniTrue began making a positive different nearly immediately. Within the first week I noticed a significant increase in my mental energy, physical staminia, and ability to focus on conversations and mental tasks. After taking CogniTrue for two weeks, I noticed that the general achiness that I usually had was significantly less. Also, the feeling of being mentally dull, that is gone. Now I am able to remain focused for much longer periods of time. Before taking CogniTrue I was finished with my work day by 5:00 pm and unable to continue. Now I am back to enjoying late night work sprees.

Anonymous

No Title

December 19, 2024

The product is amazing and works.

Jay Bartholomew
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